The Mind-Reader Game

Why is it that we always get ideas in the shower? We will soon tell you what experts say the reason is, but first we would like you to take a moment to play the Soap Cinch® mind-reader game for the products you may currently use to bathe with. Complete the statement below by clicking on the device that best describes your bathing preference - the power of the Soap Cinch® will then attempt to read your mind and reveal your reasoning for you. Most are quite surprised!

“I use a _________ to bathe with.”

Bar of Soap | Washcloth | Plastic Pouf

The Soap Bar vs. Liquid Soap

The Overview
As many nutritionists will tell us, it is wise to sparingly consume fats within our diet; particularly staying away from those that are solid at room temperature like butter, margarine, or lard. The reason being is that these are the worst for our body. They are the highest in concentrated fats, trans-fats, and cholesterol that are the leading cause of heart disease among other terminal health conditions. Instead, dieticians suggest that we should consume small amounts of fats that are liquid at room temperature such olive oil because they are lower in bad fats and higher in good fats and good cholesterol.

While this is true for the health of our internal body, it is the exact opposite for the health of our external body; i.e., our skin. The greatest nutritional value for our skin with the highest concentration of good fats and oils are found in solid soap – not liquid soap.  The reasoning is the same as explained above but in reverse. Instead of holding back on fats, we want to increase the essential fat/oil content of those products we put on our skin for maximum daily nutritional value since it’s our skin that is continuously exposed to the elements and is constantly depleted of valuable nutrients. This is why a high fat, “external diet” is what our skin needs. For those who are blessed with oily skin, a good clay bar is your best bet – to our knowledge, there are no clay liquid soaps as this would defeat the purpose. Clay is best in solid form - if you were to water it down into a liquid form, it would just become diluted.

How does solid soap accomplish this? Solid soap bars deliver the very valuable, good fats and oils compressed into solid form; which is the fats natural state; the most concentrated form; and the best for our skin as explained above. The solid bar form is also the method that has the means to best deliver these nutrients to our skin in the purest form, meaning “fillers” or other unnecessary ingredients that are for the purpose of soap "appearance" and not skin health are hardly needed. Liquid soaps on the other hand have several ingredients that are strictly used for the sake of being liquid and not for the skin itself.


What Is Your Priority – Skin Health Or Marketability?
Liquid soaps were primarily developed for one thing – Sales! Getting you clean is a secondary byproduct that is kept in mind. If skin health was the primary goal and shape or consistency was not, solid soaps are all there would be. Instead, the presentation and marketability of liquid soap is the main focus. Because it is liquid (a marketing ploy) many “other” ingredients (fillers and emulsifiers) must be added to ensure the liquid soap stays properly and equally mixed or “entrained” for a long shelf life and good marketing appearance. If these “extra ingredients” weren’t added, the liquid soaps would separate out like the oil and vinegar does on the dinner table. In fact, many of the “extra ingredients” are also know skin irritants which consequently generate the sales of more skin products like creams and lotions – a win/win for the liquid soap manufacturer! If you take the time to read the ingredients on the label, you would be hard-pressed (no pun intended) to find any essential oils at all as they are very difficult to keep equally entrained. Now, if eating foods without additives or preservatives is a desired result – why would we want to use soap on our skin with additives or preservatives? Remember, anything we put on our skin gets filtered through our liver. In short, if you can’t pronounce the ingredients on a product, it’s probably best not to consume it nor put it on your skin. 


Why was liquid soap developed anyway?
Easy lather. That’s it! In the past, bar soaps were all that were available.  For a good lather, you have to chafe them against a wash rag (or similar) which can be a little annoying. Then along came the plastic pouf – the liquid soap manufacturer's dream. The pouf was introduced into the public domain without any real legal protection, making it fair game for just about anyone to produce and/or sell. These became the liquid soap manufacturers’ favorite item to sell or give away as they ensured the constant consumption of liquid soap at a rate almost double to that of bar soap and at a price almost triple to bar soap – it's easy to understand why we see pouf & liquid soap kits all over the stores. 

This business model is very similar to the vacuum cleaner industry. Before the industry-setting Dyson came out with the bag-less, vortex, collection-cup vacuum, the real money was made in selling the replacement bags – the vacuum was just a means to sell more bags. The Dyson has set the standard for vacuums of today and has all but put the vacuum bag manufactures out of business. We congratulate Dyson on its success and predict that the liquid soap/pouf markets will follow a similar fate with the introduction of the Soap Cinch®.  It eliminates the need for liquid soap and gets us back to the basics of good skin health by using a good quality, natural bar soap and allows you to wash your whole body with lather unmatched by other devices.  For those of you interested in why we get ideas in the shower, click here.